Argentinian television is experiencing significant changes in its ratings. Although the final averages from Kantar Ibope Media are pending, the initial results suggest a successful bet. According to Agencia Noticias Argentinas, the show 'Es mi sueño' on El Trece peaked at 8 points in prime time. This is a remarkable figure for the channel, where programs rarely surpass the 5-point mark.
Just a few weeks ago, 'Gran Hermano' seemed to be the solution for Telefe's rating problems, primarily because its main competitor, 'MasterChef', was stagnating in audience numbers. However, the situation changed dramatically on March 9th. According to data from Kantar Ibope Media, the show featuring Wanda Nara, which is reaching its climax, scored higher than Del Moro's program. Even 'MasterChef Celebrity' provided a strong foundation for 'Gran Hermano' with a 16-point rating, but the country's most famous house quickly lost ground, dropping 2 points within minutes.
Finally, El Trece made a major bet: they increased production for the versatile host Guido Kaczka and added a judge with a strong name to the panel.
